Privacy Policy

Last updated: 4 July 2026

Ari Baby (ABN 48 857 057 077) ("Ari Baby", "we", "us", "our") operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Ari Baby is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, hold, use and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). If there is a conflict between our Terms & Conditions and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in it.

Personal Information We Collect or Process

When we use the term "personal information", we mean information or an opinion about an identified individual, or an individual who is reasonably identifiable, as defined in the Privacy Act 1988 (Cth). It does not include information that has been de-identified so that it cannot reasonably be linked to you. Depending on how you interact with the Services, we may collect or process the following categories of personal information:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Payment information including payment card details and transaction confirmations, which are processed securely by our payment providers. We do not see or store your full card number on our own systems.
Account information including your username, password, preferences and settings, if you create an account.
Transaction information including the items you view, put in your cart, purchase, or make a refund claim for, and your past transactions.
Communications with us including the information you include in emails, Instagram messages, reviews, or customer support enquiries, and any photos or videos you choose to share with us.
Device and usage information including information about your device, browser, network connection, IP address, and how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you place an order, create an account, join our mailing list, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you visit our website, through the use of cookies and similar technologies;
From our service providers including Shopify, our payment providers, and our delivery and email partners, when they collect or process your personal information on our behalf.

Cookies and Similar Technologies

Like most online stores, the Services use cookies and similar technologies: small files stored on your device that help the website function and help us understand how it is used. We use cookies to remember your cart, keep you signed in, and understand which pages visitors view. We also use analytics tools to measure how visitors use our store, and we may use advertising pixels to reach people who have shown interest in Ari Baby on other platforms.

You can block or delete cookies at any time through your browser settings. Please note that if you do, parts of the Services (such as your cart) may not function as intended.

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for the following purposes:

Providing and improving the Services. We use your personal information to process your payments, fulfil and deliver your orders, handle refund claims under our Refund Policy, remember your preferences, manage your account, and improve your shopping experience.
Marketing. Where you have opted in, we use your personal information to send you marketing communications by email in accordance with the Spam Act 2003 (Cth). Every marketing email includes an unsubscribe link, and opting out takes effect promptly. Opting out does not affect service emails such as order confirmations and shipping updates.
Security and fraud prevention. We use your personal information to provide a secure payment and shopping experience and to detect, investigate or take action regarding possible fraudulent, illegal, or malicious activity. If you register an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username or password with anyone.
Communicating with you. We use your personal information to provide customer support and to maintain our relationship with you.
Legal reasons. We use your personal information to comply with applicable Australian law, respond to valid legal process, and enforce our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances include:

With Shopify, our payment providers, Australia Post, and other vendors who perform services on our behalf (such as IT, payment processing, analytics, delivery, and email services);
When you direct, request or otherwise consent to our disclosure of certain information to third parties;
In connection with a business transaction such as a sale of the business, to comply with applicable legal obligations, to enforce our terms and policies, and to protect or defend the Services and our rights.

We do not sell or rent your personal information to third parties, and we do not disclose it to third parties for their own direct marketing purposes.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services will be transmitted to and shared with Shopify, which may store it on servers located outside Australia. To learn more about how Shopify uses your personal information, you can visit the Shopify Consumer Privacy Policy.

Third Party Websites and Links

The Services may provide links to websites or platforms operated by third parties, including our social media pages. If you follow those links, you should review the privacy policies and terms of those sites. We do not guarantee and are not responsible for the privacy or security of such sites. Information you share publicly or semi-publicly, including on social media platforms, may be viewable by other users of those platforms. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms.

Children's Personal Information

The Services are intended for adults, and we do not knowingly collect personal information from children. If you share a photo or video of your child with us, whether by tagging us on social media or sending it directly, we will only use it in our marketing with your permission, and we will remove it at any time on request. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request that it be deleted.

Security and Retention of Your Information

Our website uses SSL encryption and access to customer information is limited to those who need it. Please be aware that no security measures are perfect, and we cannot guarantee absolute security. We recommend that you do not use unsecure channels to send us sensitive or confidential information.

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure, as required by the APPs. How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations (including tax and consumer law record-keeping), resolve disputes, or enforce our terms. When it is no longer required, we take reasonable steps to destroy or de-identify it.

Your Rights and Choices

Under the Privacy Act 1988 (Cth), you have the following rights in relation to your personal information:

Access. You may request access to the personal information we hold about you.
Correction. You may request that we correct personal information that is inaccurate, out of date, or incomplete.
Deletion. You may request that we delete personal information we hold about you, and we will do so unless we are required to retain it by law.
Marketing preferences. You may opt out of marketing communications at any time using the unsubscribe link in any email. We may still send you non-promotional emails, such as those about your orders.

You may exercise any of these rights by contacting us using the details below. There is no fee for making a request, and we will respond within 30 days. We may need to verify your identity before processing your request. We will not treat you unfavourably for exercising any of these rights.

Overseas Disclosure

Some of our service providers, including Shopify and our email service, store data on servers located outside Australia, commonly in the United States. Where we disclose personal information to overseas recipients, we take reasonable steps in accordance with APP 8 to ensure the recipient handles your personal information in a manner consistent with the Australian Privacy Principles.

Complaints

If you have a complaint about how we have handled your personal information, please contact us first using the details below and give us the opportunity to resolve it. We take complaints seriously and will respond within a reasonable time. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or on 1300 363 992.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date at the top.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@aribaby.com.au or reach out on Instagram at @aribabyaustralia.